done66 started from a straightforward observation: Pakistan has one of the most enthusiastic sports-following populations in the world, a thriving cricket culture that peaks every time the national side takes the field, a passionate HBL Pakistan Super League fanbase that fills stadiums in Lahore and Karachi, and millions of adults who wanted a reliable, English-language platform to engage with sports betting and casino entertainment in their own currency. What existed at the time was a fragmented landscape of international platforms with clunky currency conversion, poor English-language support, and payment systems that did not speak to the realities of daily life in Pakistan — Easypaisa wallets, JazzCash balances, Raast transfers, and major bank accounts with HBL, UBL, and MCB.
done66 was conceived specifically to close that gap. The founding principle was simple: if you are going to serve Pakistani players, build for Pakistani players — not as an afterthought, not as a localisation exercise bolted onto an international product, but as the foundational design decision that shapes every feature, every payment integration, every piece of English-language content, and every support interaction the platform delivers.
The done66 platform launched with a core suite of products — Premier League live sports betting, a Casino floor with live dealer tables, Jackpot Slots with progressive PKR prize pools, a Poker room, and a Cockfighting arena — each sharing a single unified PKR wallet. From day one, done66 players in Islamabad, Lahore, Karachi, and every other city across Pakistan could deposit via Easypaisa, place a live bet on a PSL match, switch to a Baccarat table during the drinks break, and withdraw their winnings back to the same Easypaisa wallet — all without a single PKR-to-USD conversion step or a foreign exchange fee.
done66 has grown steadily since its launch. The Jackpot Slots library now covers more than 500 titles from the world's leading developers, with progressive PKR jackpot pools that have paid out eight-figure sums to individual players. The live Casino floor runs 40+ simultaneous tables around the clock. The Poker room's flagship Sunday tournament carries a guaranteed prize pool of 50,000,000 PKR. The Cockfighting arena streams verified sabong events throughout the day. And through all of this growth, the core identity of done66 has not changed: an English-language platform built by people who understand Pakistan, for players who deserve better than what the international market was offering them.
done66 takes responsible gaming seriously. Every account comes with built-in deposit limit tools, session time reminders, cooling-off options, and full self-exclusion capability. done66 does not market to under-18s, does not offer credit, and cooperates fully with any player who needs to limit or stop their gambling activity. The platform is designed to be entertaining — and to remain entertaining — which means it is built around player welfare as much as player enjoyment.